BILLION DOLLAR BRAND
Creating a billion dollar brand like Coke Cola is as common as breeding and training a champion racehorse like Arkle. In fact, it’s hard enough to breed your own winner, never mind a champion. But, as the old cliche goes, it’s the journey that counts in life credits as much as the destination, so might as well give it a go.
More often than not a farfetched or absurd aim is a sign that a previous realistic aim hasn’t been met. It’s easier to hide failure behind some unattainable dream than come to terms with and correct flaws that saw a more modest goal missed. My favorite current example in Sport is England Rugby Union coach … More Behind The Aim